Friday, August 12, 2011

Liev in new PSA - Yay!

Honouring Jewish Partisans

SAN FRANCISCO, Aug. 11, 2011 /PRNewswire-USNewswire/ -- Hollywood and the Jewish Partisan Educational Foundation have joined forces to launch a unique public service announcement campaign about standing up against discrimination and the Jewish partisans – thousands of World War II resistance fighters that fought back against the Nazis and saved thousands of lives. 

CNN anchor Larry King, actor Liev Schreiber (SALT, X-MEN, DEFIANCE), director Edward Zwick (GLORY,BLOOD DIAMOND, DEFIANCE), Rose Holm, a Jewish partisan and her granddaughter Elisabeth Holm are all part of JPEF's grassroots initiative to bring together the last surviving partisans and their families at a gala event in New York City on November 7 in their honor.

Larry King, a long time JPEF supporter, said, "The Jewish partisans are an important part of our history, and JPEF does tremendous work to keep their story alive and relevant with an innovative curriculum, short films and fabulous online resources.  It is important to bring together as many partisans as we can for this special event on November 7."

The three-part campaign will kick off with a Web PSA designed to help locate these courageous individuals so that they may be re-united and honored with their colleagues at the tribute dinner in November. JPEF will give complimentary tickets to any partisan that wish to attend the tribute event. The remainder of the PSA campaign will be launched later this fall and into 2012.

"By honoring these brave men and women JPEF inspires the next generation of leaders to stand up for human rights and social justice," said Mitch Braff, founder and executive director, Jewish Partisan Educational Foundation.  "Our tribute event is a historic link to the people who are a living testament that young people can make a difference – as many of the partisans were teens."